Beverage

Cocktail & Bar Photography

Cocktail photography and bar program photography are at the center of Tom's beverage work, spanning the full range of the drinks world, from handcrafted cocktail programs and natural wine lists to spirits brands, coffee, and non-alcoholic beverages. He gives a good drink the same attention as a plated dish: light that shows off the color and the condensation, a frame that tells you what kind of drink it is, and enough texture that you want to pick up the glass. Clients include Barcelona Wine Bar, bartaco, Corsica Wine Bar, Skywalker Grill at the Lucas Museum, Spotify, and Terranea Resort.

His cocktail and dining work for Skywalker Grill at the Lucas Museum ran in SFGATE and Vanity Fair, alongside food credits in Eater and Forbes. See the press page for the rest.

Wine, Spirits & Beverage Brand Photography

Spirits photography and liquor brand photography mean knowing how the category usually looks and what makes this bottle different. Tom shoots a winery's top bottles out in the vineyard and a spirits brand's cocktail recipes for social the same way he shoots food. He's worked across wine regions and several wine bar concepts, including building a shared photo library for a wine AVA group across several member wineries in one production.

Cocktail Menu & Bar Program Photography

A cocktail menu is one of the fastest-changing parts of a restaurant or bar's identity, refreshed with the seasons or every time a new bar director takes over the list. Tom shoots cocktail programs on location so the glassware, garnish, and setting match what a guest actually sees at the bar, and can turn around a full menu in a single production sized for print menus, the website, and social in one pass.

Wine Association & AVA Asset Libraries

Wine associations, AVAs, and tourism boards representing a region of wineries face a common problem: dozens of producers, each with their own photography budget and visual style, and no shared library that represents the region as a whole. Tom builds a shared photo library across an entire wine region in one coordinated production, covering multiple member wineries with a consistent look so the association has a single set of images to hand to press, tourism partners, and its own marketing.

Common Questions

Does cocktail photography need a full bar setup on site?

Not necessarily. Tom shoots cocktails on location at a bar or restaurant when the setting is part of the story, and in a controlled setup when a brand needs a clean, repeatable look across many drinks. Either way, the goal is the same: a drink that reads as freshly made, with the ice, garnish, and glassware handled with the same care as a plated dish.

Can one photographer cover an entire wine region or AVA?

Yes. Tom has built shared asset libraries for wine regions covering multiple member wineries in a single coordinated production, rather than each winery commissioning its own separate shoot. That approach keeps the region's photography consistent from one producer to the next and gives a wine association or tourism board one library to draw from.

What's the difference between bar photography and spirits brand photography?

Bar and restaurant beverage photography documents a specific program: the cocktails, wine list, and drinks a guest can actually order. Spirits brand photography usually serves a bottle or label across a wider set of uses, from packaging and e-commerce to social and advertising, and often includes recipe photography built around that product.